Well, let me tell you a funny story about why using Hubspot for marketing can get seriously expensive.
Once upon a time, there was a small business owner named Bob who had just started his own online store selling cat-themed merchandise. Bob wanted to promote his store and increase sales, so he decided to use Hubspot's marketing platform.
At first, Bob was thrilled with Hubspot. He loved the user-friendly interface and the wealth of features that the platform offered. He was able to create email campaigns, social media ads, and even track his website analytics all in one place.
But as time went on, Bob started to notice something strange. Every month, his bill from Hubspot would increase, despite the fact that his sales weren't growing at the same rate.
At first, Bob thought it was just a mistake. But when he contacted Hubspot's customer support team, they explained to him that the more contacts he added to his account, the more expensive it would be.
Bob was shocked. He had been adding new contacts to his account every week, thinking that it would help him reach more potential customers. But now he realized that each new contact was costing him extra money.
To make matters worse, Hubspot's pricing structure was confusing and difficult to understand. Bob found himself spending hours poring over pricing packages and trying to figure out which one was the best fit for his business.
In the end, Bob realized that he had made a costly mistake. He had underestimated just how expensive Hubspot could be, and he had unknowingly been racking up a huge bill every month.
But all was not lost. Bob decided to take a more hands-on approach to his marketing efforts. He started targeting his social media ads more carefully, and he began to focus on building relationships with his existing customers.
With a little hard work and perseverance, Bob was able to grow his business without relying on expensive marketing platforms like Hubspot. And he learned a valuable lesson in the process: sometimes, the best marketing strategy is the one that doesn't cost you an arm and a leg.
So there you have it, folks. The moral of the story?
Don't underestimate the cost of using Hubspot for your marketing needs. And if you do decide to use it, make sure you read the fine print and understand exactly what you're getting yourself into. Otherwise, you might end up like poor old Bob, with a hefty bill and not much to show for it.
For more information on successful, grassroots and dedicated digital operation driven CRM campaigns (Client Relationship Management Campaigns) contact us, here at your dedicated web agency Thelematics.com, or at CONNECT, 2u2 Web Technologies, to dive deeper into the success stories for your business.
Why small business government grant driven businesses recommend HubSpot to its applicants?
Oh boy, you want me to explain why small business government grant driven businesses in Australia recommend HubSpot to applicants, huh? Well, let me tell you, it's a bit of a tangled web.
First of all, let's talk about why these grant-driven businesses recommend HubSpot in the first place. HubSpot is a popular marketing and sales platform that offers a variety of tools to help businesses grow and reach their goals. As such, it can be a valuable resource for small businesses looking to expand their reach and increase their sales.
But here's the thing: these grant-driven businesses aren't just recommending HubSpot out of the goodness of their hearts. In Australia, it's actually pretty common for businesses to receive kickbacks or commissions for referring customers to certain products or services.
In the case of HubSpot, these grant-driven businesses might receive a commission or referral fee for every applicant they refer who signs up for HubSpot's services. This creates a conflict of interest, because the grant-driven business may be more motivated by the potential commission than by what's truly in the best interest of the applicant.
Now, I should note that not all grant-driven businesses operate this way. There are certainly many out there who are genuinely dedicated to helping small businesses succeed, and who only recommend products and services that they truly believe will be helpful. But it's always important to be aware of potential conflicts of interest when receiving recommendations from any source.
So, to sum up: small business government grant driven businesses in Australia recommend HubSpot to applicants because it can be a helpful resource for growing a business. However, some of these businesses may receive commission or referral fees for these recommendations, which can create a conflict of interest. As always, it's important to do your own research and make your own decisions based on what's best for your business.
For more information on successful, grassroots and dedicated digital operation driven CRM campaigns (Client Relationship Management Campaigns) contact us, here at your dedicated web agency Thelematics.com, or at CONNECT, 2u2 Web Technologies, to dive deeper into the success stories for your business.
As to in its own bowl, Hubspot: What Is Reputational Risk? + Real Life Examples?
According to Hubspot: "Running a business would be much easier if every negative situation came with prior warning. Instead, business leaders are typically left to mitigate the reputational risk that comes during the aftermath of a worst-case scenario. Sound familiar?"
And Hubspot continues with: Why is reputational risk important?
All reputational risks typically cause consumers to lose confidence in your business, which negatively impacts all areas of operation; trust of employees and consumers, customer satisfaction, customer retention, revenue generation, and more.
Social media has made reputational risk scenarios even more dangerous for businesses as consumers can quickly (and easily) take to their accounts and share negative experiences with global audiences. In addition, breaking news sources can also easily disseminate information on multiple platforms.
With reputational risk you're up against several battles including speed, reach, and optics. However, there are several types of risk and each one comes with its own risk management strategy. Next, let's look at these types of risk and what makes each potentially damaging to the reputation of your business.
Not mentioning the not so distant, 'security breach' event: Almost a year, and a bit more, ago
On March 18, we learned that a bad actor compromised a Hubspot employee account. While Hubspot investigation is still underway and we continue to learn additional details, our initial assessment suggests that data was exported from fewer than 30 Hubspot portals, all of whom have been notified. At this time, we believe this to be a targeted incident focused on customers in the cryptocurrency industry. We have terminated access for the compromised Hubspot employee account and removed the ability for other employees to take certain actions in customer accounts. We take the privacy of our customers and their data incredibly seriously. For additional information, see this page: https://www.*******.com/en-us/march-2022-security-incident.
Which is usually, no more than a solid selling point.
As if you haven't experienced it, or suffered from it, seriously, at least once, then you simply do not do enough to employ the security service. But, in other words, where did the data go?
So in conclusion, and for the grand finale, they admittedly stated, at the same time when confessing the issue:
HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help companies grow better. The platform includes marketing, sales, service, operations, and website management products that start free and scale to meet our customers' needs at any stage of growth. Today, over 167,000 customers across more than 120 countries use HubSpot's powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
Named Glassdoor's #2 Best Place to Work in 2022, HubSpot has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. HubSpot was founded in 2006 and is headquartered in Cambridge, Massachusetts. The company's thousands of employees work across the globe in HubSpot offices and remotely.
Then, what?
At Thelematics.com and CONNECT, 2u2 Web Technologies, we are, although experts in web application management, digital advertising, design and visual communications, client relationship management, cloud premise and advanced development, including business strategy and advice, we're also Hubspot specialists, and Mailchimp (other topic), and Goggle, and Microsoft, and Android and iMac .. but!
For more information on successful, grassroots and dedicated digital operation driven CRM campaigns (Client Relationship Management Campaigns) contact us, here at your dedicated web agency Thelematics.com, or at CONNECT, 2u2 Web Technologies, to dive deeper into the success stories for your business.