The kindbox.com mission states that the choices we make today have a direct impact on the world of tomorrow. Therefore, at kindbox.com, they aim to empower mostly Australian private school organisations, school representatives, teachers, children and parents, and connected overseas school communities to have a definite voice and a choice in their vision for the future. Kindbox's mission declares that they all have the ability to make meaningful global change and can build the world they want to live in.
Primarily we were approached by the Digital Schools from Melbourne, a privately owned small web and multimedia agency, to help them with their project. Their idea wasn't completely clear, so first of all, we helped them crystallize the requirements and functionality that they would like to build into a, what they called, transparent project funding ecommerce interface. The business idea was then coupled with a few examples from the latest sustainability, environmentally friendly and education awareness campaigns, as backed by UN, but as seen on, for example, 'boonsupply', 'whogivesacrap', 'zeroco' and similar existing business models. To achieve that we boiled all the suggested approaches down to their basic parts, aligned with the specific kindbox requirements, matched the client's expectations and spinned it up in a unique environment where the idea can now bee seen and used. Smart, isn't it!