A Silk Road is Perth, WA, Australia based, Amazon store operated business, specialising in silk bed quilts, pillows and pillowcases. We have been contacted by A Silk Road to help simplify, enhance and boost their business. While working in Amazon environment, Amazon store sellers are strictly limited to present, advertise and sell their products within Amazon stores. Therefore we need to bring the business out from Amazon stores if we want to advertise, for example, on Google, or business related social media. Therefrom we use the Amazon API to sync and connect products, build a simply solid website to promote the products, and then advertise from the ecommerce based website on Google's search, merchant's centre and social media.